Framing of Public Media Input in a Mediated Deliberation Context

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Abstract The Ethiopia of 2018 was a country experiencing political reform from the three-years youth-led mass protest and violence. The reform became one of the top concerns in the Ethiopian media between 2018 and 2019. This study aims to determine media framing of the reform in major Ethiopian newspapers with public media input of op-ed commentaries. The purpose of this study is to examine how the media constructed the Ethiopian political reform which happened in 2018. Thus, the study uses the paradigms of constructivism, framing analysis and construction of media reality. The mass media studied were four major national newspapers. Applying qualitative approaches, data were collected through a constructed week sampling method, which is important to approximate media content for larger population of textual data. For the data analysis and findings of this research, an issue-based textual analysis was conducted to identify frames appearing in op-ed guest articles between 2018 and 2019 surrounding the political reform. The subject of the analysis is the framing of how the political reform case was played out in major national newspapers in the specified period. In a mediated deliberation, focusing on op-ed guest commentary as a sources of framing, the study identified ‘attribution of responsibility frame’ and ‘binary frame’ as key frames in the studied material. Attribution of responsibility frame, in conjunction with prognostic framing function, employed both prime minister-level attribution of responsibility and societal-level attribution of responsibility, in the selected stories. Taking frame-building process, both internal factors (in private newspapers) and external factors (in state-run newspapers) have determined the identified frames in the study.

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