Communication Techniques in Crisis Management: Effectiveness of Crisis Management Mechanisms in Bunda Catholic Diocese, Tanzania

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Purpose: This article examines the effectiveness of crisis management mechanisms employed by the Catholic Church in Bunda Diocese, Tanzania, with a specific focus on communication practices and managerial coordination during institutional crises. Design/methodology/approach: This study adopts a qualitative case study design. Data were collected through in-depth interviews with diocesan leaders and communication actors, document analysis, and nonparticipant observation. Situational crisis communication theory guided the analysis. Findings: The findings indicate that the Diocese relies on a combination of formal ecclesial structures and informal pastoral networks in managing crises. These mechanisms are effective at preserving internal cohesion and moral legitimacy but are less effective in proactive planning, media engagement, and strategic coordination. Practical implications: This study highlights the need for faith-based organisations to institutionalise crisis communication policies, strengthen managerial coordination, and invest in professional communication capacity while remaining faithful to their moral and spiritual identity. Originality/value: By examining crisis management within a Catholic diocese in Tanzania, the study extends crisis communication scholarship to under researched faith-based organisations in the Global South and contributes context-sensitive insights relevant to communication management practice.

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