Green Packaging and Revenue Growth among Manufacturing Firms: The Moderating Role of Environmental Commitment

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The present research endeavours to scrutinize the moderating influence of environmental commitment on the relationship between green packaging initiatives and the revenue growth of manufacturing firms.The research utilized a self-administered questionnaire methodology, accruing a total of 267 complete responses which were subsequently subjected to data analysis via Smart Partial Least Squares Structural Equation Modeling (PLS-SEM) (version 4).The findings elucidated a salient positive relationship between innovation in green packaging and revenue growth.In addition, a significant negative influence was identified in relation to regulatory compliance and its relationship with revenue growth.Conversely, the link between perceived communication and revenue growth was found to be insignificant.Furthermore, environmental commitment was evidenced to have a notable moderating effect on the relationship between regulatory compliance and revenue growth.Nevertheless, it was observed that environmental commitment did not exhibit a significant moderating influence on the interaction between perceived communication and revenue growth, nor did it impact the relationship between innovation in green packaging and revenue growth.This scholarly inquiry contributes novel insights concerning the critical role of environmental commitment in fortifying the nexus between green packaging and revenue growth, thereby underscoring relevant implications for theoretical frameworks, managerial practices, and overall business prosperity.

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