Value Chain Analysis of Medicinal and Aromatic Plants: The Case of Rosemary (Rosemarinus Officinalis L.) in Ethiopia
Résumé
Abstract The study was conducted in two districts of which one was from Finfine surrounding area Oromia special zone of Oromia region and the other was from Guraghe zone of Southern Nations, Nationalities and People’s Region. farming system was used as a criterion to stratify the target society in order to make them relatively homogenous. Sample size was determined to be 137 households after target population and resource availability known. Descriptive statistics such as frequency, mean, percentage, and standard deviation was used. Inferential statistics such as t-test and chi-square coupled with value chain mapping and profit margin was used for analyzing the data. The value chains for Rosemary herbal products have some unique characteristics, which seem to have had little impact on the discussion about value chains in the socioeconomic that it is a market often dominated by small and medium sized enterprises, and one which is governed by diverse regulations relating to the products quality and health claims. The market requires suppliers to adhere to collectors’ terms (quantity and quality), proper packaging, and consistency on product, price, and delivery. To create competitive advantage, the value chain must become more dynamic, innovative, and efficient. In addition, the MAPs industry must establish effective channels of communication among value chain actors to allow them to respond quickly to shift market demands.
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