Determinants of beekeepers' honey market outlet choice in Baringo County: a multivariate probit regression analysis

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Introduction Access to profitable market outlets for beekeepers is a major concern in Baringo County. This paper aims to identify the factors influencing honey producers' choice of market outlets. The study analyzed the market outlets producers chose to determine the most used market channels. Methods The study used data collected from 197 randomly selected respondents. The multivariate probit model was used to determine the factors affecting market outlet choice options. Results and discussion The results show that of the sampled respondents, 51% sold to wholesalers, 36% to retailers, 34% to middlemen, and 25% to individual consumers. The model results show that gender, education level, access to training and extension services, access to credit, beekeeping experience and honey output are statistically associated with participation in specific market outlets. Education, training, and honey output are positively associated with participation in wholesaler outlets, while beekeeping experience and access to credit are negatively associated with participation in retailer and middlemen outlets, respectively. The estimated correlation structure suggests the presence of both complementary and substitutive relationships among market outlets. The study recommends enhancing access to credit services and strengthening farmer extension and training programs to help beekeepers increase their market participation and income.

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