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GREEN HRM AND GREEN COMPETITIVE ADVANTAGE IN HOTEL AND TOURISM INDUSTRY: A MEDIATED MODERATION MODEL USING ECO-INNOVATION AND GREEN PSYCHOLOGICAL CLIMATE

Article scientifique 2024 Anglais

Résumé

This study investigates the impact of green HRM (GHRM) on green competitive advantage (GCA), examining the mediating role of eco-innovation and the moderating role of green psychological climate (GPC). The study surveyed 472 fulltime employees in five-star hotels and travel agencies, developing and testing a five-hypothesis research model using PLS-SEM. Results revealed that GHRM positively impacts GCA and eco-innovation. Eco-innovation positively impacts GCA. In addition, GPC has a positive moderating influence on the relationship between GHRM and eco-innovation. Furthermore, Eco-innovation significantly mediates the relationship between GHRM and GCA.

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ALSHEHRI, N., Baquero, A., Abd-Elhady, M., Salama, W., Khairy, H., abouelenien, R. (2024). GREEN HRM AND GREEN COMPETITIVE ADVANTAGE IN HOTEL AND TOURISM INDUSTRY: A MEDIATED MODERATION MODEL USING ECO-INNOVATION AND GREEN PSYCHOLOGICAL CLIMATE. https://doi.org/10.30892/gtg.52130-1207

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Auteur(s)

Nawaf Zarie ALSHEHRI Asier Baquero Mohamed Hani Abd-Elhady Mohamed Hani Abd-Elhady Wagih Salama Hazem Ahmed Khairy Rania abouelenien

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