Political Economy of COVID-19 and the Implication on Media Management and Sustainability in Nigeria

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Abstract This study investigates the political economy of government’s response to the COVID-19 pandemic in Nigeria and its implications for media management and survival. It is a qualitative research that relies on primary and secondary sources for data gathering. The study discovers that the ungainly and discriminatory political economy of the Nigerian government’s response to the COVID-19 pandemic is unfriendly to the media as it is isolated and made the media operating environment unfavorable for growth and sustainability. The study also reveals that the past business model where the media render service before being paid and disseminate news content in hard copy while relying on old news consumers can no longer suffice during the COVID-19 era. Conclusively, the study highlights some coping strategies for media managers which include pulling resources together as through a consortium, merger, and acquisition of outfits with similar editorial focus, raising funds from the stock market, changing the business model of service before pay and digitization of contents. The study recommends that the Nigerian government in conjunction with the international development agencies should launch a media recovery plan (MRP) as was done in Ireland, the United Kingdom, and France to stabilize the industry and reposition it to fulfill its statutory roles in national development.

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