From Workshop to Three-Dimensionality: A Biographic Study of Commercial Artists in the Ghanaian Visual Arts Education

Résumé

The Ghanaian Visual Arts Education is a rich tapestry woven with threads of tradition and modernity, encompassing both the creative expressions of fine arts and the functional aesthetics of commercial arts. While existing scholarship has examined contemporary Ghanaian artists in academia, less attention has been paid to the specific contributions of the commercial artists who operate at the intersection of art, design, and commerce. This study sought to fill this gap by providing an in-depth biographic study of selected commercial artists and their professional lives, media, techniques, sources of inspiration, and impact on Ghana’s creative economy. Employing a qualitative descriptive research design, the study was conducted in Winneba, Takoradi and Kumasi of Ghana with instruments such as semi-structured interviews, direct observation, artifacts and photography to gather the required data for the study. Thematic analysis was employed to analyse the gathered data through a purposive sampling technique of the three participants. The findings discovered that these commercial artists navigate a balance between artistic expression and market demands by contributing to Ghana’s visual culture and shaping its identity in a globalized world. The paper calls for further research by scholars and practitioners of Art Education into the diverse art forms of commercial artists and urges formal recognition of their role in Ghana’s cultural and economic development. The study contributes to scholarship by highlighting the symbolic and philosophical dimensions of design practices and positions visual arts education in Ghana as a critical space where design, lived experience, and communal values intersect.

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