UNPACKING THE MECHANISMS CONNECTING SUSTAINABLE LEADERSHIP TO GREEN INNOVATION PERFORMANCE IN TOURISM AND HOSPITALITY: THE ROLES OF GREEN ABSORPTIVE CAPABILITY, ENTREPRENEURIAL ORIENTATION, AND ORGANIZATIONAL IDENTITY

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The purpose of this study is to investigate the impact of sustainable leadership (SL) on green innovation performance (GIP) in the tourism and hospitality sectors, focusing on the mediating roles of green absorptive capability (GAC), green entrepreneurial orientation (GEO), and green organizational identity (GOI). Using judgmental and convenience sampling, 320 responses from mid-level management at five-star hotels and category-A travel agencies in Egypt were analyzed using PLS-SEM with WarpPLS statistical software 7.0. Findings show that SL positively affects GIP, GAC, GEO, and GOI. In addition, GIP is positively affected by GAC, GEO, and GOI. Furthermore, the study found that GAC, GEO, and GOI significantly mediate SL→GIP relationship. Theoretically, the study offers fresh insights into how emerging concepts like SL, GAC, GEO, and GOI predict GIP in tourism and hospitality enterprises. Theoretically, the study also enhances our comprehension of the Diffusion of Innovation Theory. The study emphasizes the significance of fostering a culture of continuous learning in tourism and hospitality organizations, encouraging employees to adopt sustainable practices and innovations.

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