A Stakeholder-Centric Corporate Social Responsibility Communication Framework: A Responsible Leadership Perspective
Résumé
This study argues that corporate social responsibility (CSR) communication should incorporate responsible leadership (RL) principles to improve stakeholder-centrism and address societal expectations about sustainability, ethics, and organisational accountability. While existing research acknowledges CSR communication, few studies apply an RL lens to promote stakeholder-centric approaches. This conceptual study critically reflected on, holistically conceptualises, and synthesised literature and theories to generate a new perspective on CSR communication. The paper bridges this gap by proposing a conceptual Stakeholder-Centric Corporate Social Responsibility communication (SCCSRC) framework that integrates RL and stakeholder-focused perspectives into CSR communication. The research expands current understanding by redefining CSR communication through RL principles using a systematic and integrative literature review, offering a more engaged and ethical approach to organisation-stakeholder dialogue. Keywords: Corporate Social Responsibility (CSR) Communication, Responsible Leadership (RL), Stakeholder-Centrism, Stakeholder Communication, Stakeholder Engagement
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