The Effect of Corporate Social Responsibility on Customer Loyalty A Study of Guaranty Trust Bank, Dala Community, Kano

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Corporate social responsibility (CSR) has become one of strategic method apply by business enterprises in developing nations like Nigeria. Such Corporate social responsibility (CSR) is being carried out to gain the loyalty of customers, investors, and other stakeholders in the business environment. This, with the growing recognition of the significant effect of corporate social responsibility CSR, the study looked in to the relationship between social responsibility and customer loyalty, taking Guaranty Trust Bank, Dala Community, Kano State, Nigeria as a case study. This study tries to examine an effect relationship between corporate social responsibility CSR and customers

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