Smallholder farmers’ alignment with consumer preferences in cassava varietal selection: determinants and implications for value chain development in Kenya
Résumé
Introduction Aligning production decisions with consumer preferences is a critical but underexplored driver of smallholder cassava enterprise performance in Kenya’s coastal region, where improved-variety adoption remains at only 30%. Methods A cross-sectional survey of 222 smallholder cassava farmers across three wards in Kilifi North Sub-County was conducted via KoboCollect. A novel Farmer Preference Alignment Score (FPAS), a bounded [0,1] continuous measure of correspondence between farmer varietal choice and consumer preference, was modelled using a Fractional Response Model (FRM) with robust standard errors. Results Farmers were predominantly female (66.67%), middle-aged (mean 45.36 years), with 16.61 years of farming experience. Market access type, extension service quality, and varietal experience were significant positive determinants of FPAS (all p < 0.001); off-farm income engagement was a significant negative determinant ( p < 0.001). Discussion Findings support targeted investment in market-linked extension delivery, participatory varietal selection, and consumer market information platforms under the Kilifi CIDP III (2023–2027).
Citer ce document
Accès au document
Texte intégral en lecture en ligne, réservé aux abonnés SPHAERO et aux membres de l'institution. Se connecter
Voir l'article sur le site de la revueAuteur(s)
Statistiques
Consultations : 1
Téléchargements : 0