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The Alternative Livestock Revolution: Prospects for Consumer Acceptance of Plant-based and Cultured Meat in South Africa

Article scientifique 2023 Anglais

Résumé

Abstract Although South Africa accounts for half of the alternative meat market for the African continent, there remains a lack of information about consumer demand for plant-based and lab-cultured meat and its market potential domestically. This study reports the results of a nationwide survey of 649 South African consumers who completed a choice experiment in which they selected among conventional beef and three alternative burger patties at varying prices. Results indicate that holding prices constant and conditional on choosing a food product, 21% of the market share was estimated for plant-based meat alternatives and 38% for lab-cultured meat.

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Tsvakirai, C., Nalley, L., Rider, S., Loo, E., Tshehla, M. (2023). The Alternative Livestock Revolution: Prospects for Consumer Acceptance of Plant-based and Cultured Meat in South Africa. https://doi.org/10.1017/aae.2023.36

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Auteur(s)

C.Z. Tsvakirai Lawton Lanier Nalley Shelby Rider Ellen J. Van Loo Makgopa Tshehla

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