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Review of: "The Influence of Service Quality and Customer Relationship Management (CRM) as Moderators on Customer Satisfaction for Private University Students"

Article scientifique 2024 Anglais

Résumé

The topic is not well written.The conceptual framework and the analysis show that a mediating effect is being considered, not moderation.There is a need to rephrase it.I would suggest 'The Impact of Service Quality on Customer Satisfaction through Customer Relationship Management' or 'The Mediating Effect of Customer Relationship Management on the Relationship between Service Quality and Customer Satisfaction'.

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Yangailo, T. (2024). Review of: "The Influence of Service Quality and Customer Relationship Management (CRM) as Moderators on Customer Satisfaction for Private University Students". https://doi.org/10.32388/f3qao9

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Auteur(s)

Tryson Yangailo

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