Understanding the perceptions of academic advising among male students in South African Universities: A qualitative study

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This study explores the perceptions and experiences of male students regarding academic advising in higher education institutions. Male students often underutilize academic advising services, which can influence their academic success, retention, and overall engagement. Using a qualitative research design, data were collected through a Google Forms survey with open-ended questions targeting 20 male undergraduate students from a South African university. Thematic analysis revealed key themes regarding perceptions of advising, factors influencing engagement, and barriers to participation. Findings suggest that male students perceive academic advising as beneficial but often avoid it due to stigma, lack of awareness, time constraints, or prior negative experiences. Recommendations emphasize the need for targeted advising strategies that consider gendered experiences, culturally responsive communication, and the integration of digital advising tools. This study contributes to higher education scholarship by offering insights for improving academic advising services tailored to male students’ needs, particularly within the challenging context of the Global South.

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