AS
Ahmad Yahya Moustafa Shaheen

Publications (2)

Between human and AI influencers: parasocial relationships, credibility, and social capital formation in a collectivist market: a study of TikTok users in the Middle East
Article scientifique · 2025
Environmental guilt and cultural values explain how green identity shapes sustainable skincare purchase intention among Arab Generation Z
Article scientifique · 2026

Domaines principaux

Sciences sociales et comportementales1 Sciences économiques et de gestion1

Statistiques

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